To start selling online and get your first exposure, you can use public auctions (e.g., Amazon.com, ebay.com.)
Having your own e-commerce site will save you on expenses when you sell. Your website needs to be easily navigable and must have appealing pictures and descriptions of your merchandise. Keep in mind that this is the only exposure your clients have to the jewelry you are selling before they buy it. The more your provide, as far as the description of the item, the better off you are, since this will reduce the probability that the item will be returned. You want to provide the best experience for your customers. Happy customers are the key to your success.
Having the best price and quality doesn't guarantee a sale. To be successful in your e-commerce business you need to advertise your site and let people know that you are there. There are various ways to advertise. Try to locate your site on top of the search engines either by hiring a website designer or by learning how to do it yourself. You can find information on the Internet that will tell you how search engines will rate website. This might be a time-consuming search. Hiring a professional company to do this for you, will save you time and money. You can also pay to get listed on various search engines. They place your ad in their affiliated search engines.
After you have advertised your website on various sites, investigate all the advertising mechanisms you are using to make sure that you are getting your money's worth. Most website designers provide you with a system that will tell you where your customers are coming from (e.g. from which search engine or site).